SEO & Digital Marketing
SEO, paid advertising, analytics, and email marketing for small businesses.
SEO & Digital Marketing Perthshire, Dundee & Angus
Getting people to your website is only useful if they’re the right people, and you can understand what they do once they get there.
I help small businesses improve their online visibility through practical SEO, paid advertising, analytics, and email marketing. That can mean improving your rankings in Google, managing Google or Meta advertising, setting up accurate conversion tracking, or finding opportunities to get more from your existing website.
Based in Blairgowrie, Perthshire, I work with businesses locally and across Scotland, providing straightforward advice based on your goals, budget, and what will genuinely be useful for your business.
Search Engine Optimisation
SEO helps potential customers find your business when they’re actively searching for the products or services you offer.
I can review your existing website to identify opportunities to improve its visibility in search engines, from page content and site structure to technical issues that may be holding it back.
SEO work can include keyword research, content optimisation, technical SEO, internal linking, competitor research, Google Search Console analysis, and ongoing monitoring of search performance.
The aim isn’t simply to increase traffic, it’s to attract relevant visitors who are more likely to become customers.
Paid Advertising
Paid advertising can put your business in front of potential customers at the point they’re searching or help you reach new audiences across social media.
I can set up, manage, and improve campaigns across Google Ads and Meta, with a focus on meaningful results rather than clicks and impressions alone.
This includes campaign setup and structure, audience and keyword targeting, conversion tracking, ongoing optimisation, and reporting so you can understand what your advertising is actually generating.
Analytics & Conversion Tracking
Good marketing decisions depend on having reliable data.
I can set up and troubleshoot website analytics and conversion tracking using tools including Google Analytics 4 and Google Tag Manager, helping you understand where your visitors come from and which marketing activity generates enquiries, sales, or other valuable actions.
I can also review existing tracking setups to identify missing, duplicated, or inaccurate data.
Local SEO
For businesses serving a particular town, region, or service area, appearing prominently in local search results can be particularly valuable.
I can help improve your local search presence through your website and Google Business Profile, ensuring search engines have clear and consistent information about your business, services, and the areas you serve.
Local SEO can include location-focused website content, Google Business Profile optimisation, technical improvements, and monitoring how your business appears for relevant local searches.
Email Marketing
Email remains a useful way to stay in touch with existing customers, generate repeat business, and promote products, services, or offers to an audience that already knows your business.
I can help with email marketing setup, campaign creation, audience segmentation, automated emails, templates, and integration with your website.
Whether you’re starting a mailing list from scratch or want to make better use of an existing audience, I can help put together an approach that’s practical for your business.
Technical SEO
Technical problems can make it harder for search engines to crawl, understand, and rank your website — and can also create a poor experience for visitors.
I can review your website for issues including indexing and crawl problems, redirects, broken links, site structure, page speed, mobile usability, metadata, structured data, and other technical issues that may affect search performance.
Where possible, I can also implement the fixes directly rather than simply providing a report telling you what’s wrong.