What is Local SEO & Why is it Important?
All local businesses should want their website and company details to show up as high as possible in local search engine ranking, increasing the companies exposure in the process and helping to bring in more local customers to your business.
With a large portion of online searches being for local companies and services, you could be missing out on a potentially huge amount of local business by not effectively managing your Local SEO, so now might be the time to reach out to a local SEO expert to help manage the task.
As a business looking to thrive against your local competitors, the local listings should be an essential part of your overall SEO strategies, which is where we can help you to gain the advantage.
So How Does Local SEO Work?
To see how Local SEO works firsthand, you simply need to search for a service in your local area for example 'garages in Blairgowrie', this will show you the 3 most relevant and best rated in what is known as the 'Google Map Pack'. With your local SEO optimised correctly, you can appear on the first page of results as part of the 'Map Pack', even if your main website listing doesn't is on another page. Not only does this provide you with a prominent listing, but it also shows your relevance, location, and reviews, which are all essential for small local businesses.
The other major benefit from the 'Google Map Pack' is that your business can have a knowledge graph panel which shows when someone searches for your business by name. This includes a link to your website, opening hours, reviews, contact details and users can also get directions to your business, and the whole process is vital as part of link building and local SEO strategies.
Local Listings Management
Part of our local SEO service involves managing, not just your Google listing, but we also cover a number of other local and national listings and directory submissions such as Yelp, Yell, Thomson Local, TripAdvisor, Scoot, Central Index, Facebook, and Bing, plus a number of other well-known directories. Not only can we create and populate these listings, we will also ensure that all your listings are as accurate and consistent as possible, meaning your potential customers can always contact you and have the correct details, regardless of where they found your business.
Multiple Location Listings
If you have multiple business locations, we can help you look after those and ensure that they are all completely accurate and up-to-date, allowing your customers to find the correct branch/location for them, wherever they are across all the major local SEO directories and social media profiles.
Our Local SEO specialist services start at £75 for a single business location, or this service can be included in some of our web design packages. So if this sounds like something that your small business could use to get a major boost in the local listings, or if you require any other of our SEO services such as link building, social media management, content marketing or blog writing, why not contact us today.